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How Snapchat is pioneering AR shopping experiences for retailers

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Snapchat has emerged as a frontrunner in the augmented reality (AR) shopping revolution, offering retailers a comprehensive suite of tools to transform the customer experience and boost sales.

In this interview, Fintan Gillespie, Director, UK Large Client Solutions at Snap Inc., delves into how Snapchat’s AR technology is reshaping retail.

Snapchat has brought to market a vast range of innovative AR tools and features that have enabled brands to seamlessly integrate AR into their retail experiences, marketing strategies, websites, and consumer apps,” says Gillespie.

These tools empower brands to create engaging AR experiences that cater to a variety of needs:

Virtual Try-On: This flagship feature eliminates the need for physical products by allowing users to virtually try on clothes and accessories using photos.

“Users can take a photo of themselves to try on AR outfits anytime, anywhere,” explains Gillespie.

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By GlobalData

Read More: How Snapchat is pioneering AR shopping experiences for retailers

2024-04-02 08:09:20

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