Tourism in Nice Côte d’Azur: Excellent Results in Q1 2024

Key Highlights:

• Average increase in occupancy rate of over 4 points in Q1 2024 compared to the previous year, with exceptional performance during the Nice Carnival.
• Record attendance with 230,000 spectators at the Nice Carnival, generating over €35 million in economic benefits.
• Optimistic forecasts for Q2 2024, with an average reservation rate for April-May-June surpassing expectations and the performance of the previous year.
• The beginning of the year 2024 reflects not only the lasting appeal of the Nice Côte d’Azur territory, but also the effectiveness of the strategies put in place to promote the destination outside of seasonal peaks.

“In Q1 2024, we recorded excellent results with an average increase in occupancy rate of over 4 points compared to 2023. The Nice Côte d’Azur destination is becoming a must-see in all seasons! Beyond our exceptional natural assets highlighted by a mild winter climate, our ‘Nice Côte d’Azur in Winter’ communication strategy is beginning to bear fruit, the quality and diversity of our metropolitan tourist offer is durably seducing our visitors. The Nice Carnival on the theme ‘King of Pop Culture’ was exceptional. And our ski resorts are in full swing with an unmatched snow cover. The prospects for the summer season are promising with already above-average forecast data from last year.” Christian Estrosi, Mayor of Nice, President of the Nice Côte d’Azur Metropolitan Area, Deputy President of the Provence-Alpes-Côte d’Azur Region, President of the Nice Côte d’Azur Tourist Office

A Winter of Excellence

The winter months in the Nice Côte d’Azur destination were characterized by a notable increase in tourism activity, a trend attributed to both the diverse offerings of the territory and an effective communication campaign focused on promoting the winter season.

January saw a 2.5-point increase in hotel occupancy rate compared to 2023, followed by a continued improvement in February (+4.3 points) and March (+4.4 points).

These positive results reflect the “Nice Côte d’Azur in Winter” communication strategy, as well as the quality of the tourist offering offered.

Nice Carnival: A Major Event The Nice Carnival, focused on the theme “King of Pop Culture,” set new standards in terms of participation and economic benefits.

The event attracted 230,000 spectators, a 15% increase compared to 2023. This cultural event not only strengthened the reputation of the destination but also generated over €35 million in economic benefits, highlighting its crucial role in the local tourism ecosystem.

Promising Prospects for the Future

The first few months of the year have laid a solid foundation for the season to come, with particularly optimistic forecasts for Q2 2024.

The average reservation rate for the months of April to June exceeds expectations and the performance of the previous year (+4 points vs. 2023), signaling a continued enthusiasm for the destination.

The tourism results in Nice in Q1 2024 consolidate the positioning of the Nice Côte d’Azur metropolis as a must-see destination throughout the year.

The increase in attendance and the substantial economic benefits generated attest to the effectiveness of the promotion strategies and the continued appeal of the territory to national and international visitors.

Tourism Nice Côte d’Azur